Ideas

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We worked on a few ideas, and sketched out one or two possible outcomes

This developed into our first idea

(click the link below to view)

finaldesign

We stuck with the colour schemes we had researched, as we thought that they were the most fitting for the design we came up with.

Colours and Fonts

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To know what font we wanted to use, we looked at several different fonts to decide what kind of style we wanted to go for.

We wanted to stick to a traditional theme, and not take too much away from the values held by the Dickens Fellowship.

Here are some that we looked at:

 

I particularly liked the Ostrich Sans font, as I felt that it was simplistic, but embraced modernism without losing touch with traditional values.

The font EcuyerDAX is the one currently used on the pamphlet inside the Dickens House Museum, and I believe that we will probably use this in our design and developments.

 

Once we had researched some fonts, we started to look at colour palettes, to see what would be appropriate for the designs we were going to come up with. We used the Dickens House Museum pamphlet to draw inspiration and guide us towards a solution.

These are the colours that we came up with. As you can see, the traditional reds, golds, purples are all there, and we want to represent the era that the Dickens House is accustomed to. When we went to the house we found that many of the furnishings, paintings, ornaments and books kept to this kind of colour scheme, so we would be doing an injustice if we were not to draw on this.

 

Client and Audience

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Tom, Rachel an myself were to research our client, as well as researching our target audience.

Client: Lee Ault, Curator of ‘The Dickens House Museum

This was the brief set to us by the client: Design a printed souvenir programme for the Dickens House 40th Anniversary. The programme must be commemorative, exciting and tactile.

Our main priorities were to concentrate on the fundamentals of the project.

When will the events be taking place?
What are the different events? What do they include?
Where is the location of all the events taking place.
Why? About  Dickens house and what it’s been doing the past 40 years.
Design must engage the right audience, catch the eye of the right person – this will be conveyed through use of imagery, colours and type
The audience:

Mostly members of the Dickens interest group,  anyone interested in the Dickens literature, or history of that era.

Needs of the audience:

The leaflet must be able to be read with ease
It must be interesting, otherwise there is no point making it!
It must have all of the necessary information
Our final idea has to be viable

Leaflet Research

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To begin my research, I had a look on Google images to find some examples of leaflet design.

This leaflet for the Tenby Arts Festival was the first I found. This leaflet has all of the expected pieces of information displayed on it. It has the name of the event, the dates, a central picture depicting the theme of the event, some contact information, and the logo of one of the companies sponsoring the event. Inside there was a timetable of events going on around the festival, providing the reader with a concise list of things to do and when to do them. I was a bit disappointed at the design of the programme, as I believe they use far too many colours that just don’t go well together just for the sake if it.

I then looked at this front cover for 2012 Townley Christmas. I liked this because I thought that they’d used imagery well to attract the audience rather than throw all of the main information onto the front of the programme. This wold encourage the reader to pick up the leaflet, and want to know what was inside it.

This was the first Dickensian style leaflet that I looked at. I wanted to aim my research towards this theme since it would prove incredibly helpful in tackling this brief. I liked the imagery around the title, and I think this a theme that we will bring into our initial designs. I also like the use of typography in the title, however I think that we could probably find a better, more appropriate font-type for our own designs. I also like the use of an image for the background instead of using a block colour.

I especially liked the calligraphy style title in this piece. Although this is just a poster, it encapsulates the Dickensian theme to a tee, without going over the top. It conveys the purpose of the event, the location and contact details for obtaining additional information. The writing paper style background is another feature of this poster that I find enjoyable, as it attempts to make the poster seem older than it is, setting it back to a time when Dickens was around.

This was my favourite leaflet out of all of the ones I found. It has everything that you could possibly need from a leaflet of this nature. My favourite part of this leaflet is the imagery on the front cover. When we discussed what sort of things we wanted to include in our leaflet before we had conducted any research or drawn any ideas out, one of the prominent ideas was to have a picture of Charles Dickens on the front. I also liked the type-face used in this leaflet, as it fits the Dickensian theme well and compliments the front cover design.

Dickens House

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Went to the Dickens House exhibition with Rachel and Tom today, to do a bit of research for our brief. We have emailed the curator of the museum for more information into what they would like to see in our design work, but are still awaiting a response.

Her husband gave us a tour of the house, and gave us an account of the life of Charles Dickens, and we were suitably impressed with the vast collection of trinkets, and Charles Dickens works that were on display. Unfortunately we were not allowed to take photographs, except of the outside of the house, but hopefully when we hear from the curator we may be able to acquire some images that we could potentially use in our final piece, or at least some suggestions on where to source some copyright free material.

We all found the museum fascinating, and I was surprised that there were not more people in there, but this was probably because of the weather!

We are definitely planning to go again, hopefully next time with our full group.

 

Dickens House

Dickens House

GraphicsBox Website

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To create the website for our design agency, we only had a couple of days. I took an existing website (created by Thomas Curtis) as it was the most appropriate for what we wanted to create, and I edited it accordingly, changing it into what it looks like now. I also uploaded it to the canterbury server, so that it woould work as an active website.

Here is the URL for our website: http://sws.canterbury.ac.uk/dt124/gbsite/index.html

Here is a screenshot for the ENTER page:

Here is a screenshot of the HOME page:

Design agency research

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Our first brief of the year in Design Practice was to create a design agency, forming groups covering the fields of graphic design, web design, and video and motion graphics.

In preparation for this, we researched Belbin’s 9 team roles.

Plant
Monitor Evaluator
Coordinators
Resource Investigator
Implementer
Completer Finishers
Teamworkers
Shapers
Specialist

I felt as though I were a mixture of a few, including monitor evaluator (as I have a good understanding of thinking logically and laterally), teamworker (I work well in groups where the workload and ideas can be shared) and specialist (for the purpose of this brief, I am the web design specialist in the group I am in).

We then looked at what kinds of designers we were. There were seven categories, and these were:

Pablo Picasso – The perfectionist
Albert Einstein – Smart, ‘no pain no gain!’
David Copperfield – Great storyteller and illusionist (expensive)
Captain Hook – Cunning, sly and avoids plagiarism
Gandhi – Obliged to right wrongs, effect change peacefully
Bashful Dwarf – Shares praise, insecure about talents, lack of confidence
Ella of Frell – Chooses not to decline any clients wish

I saw myself as being a mixture of Captain Hook and the Bashful Dwarf.

Our next task was to research different design agencies.
Here are two that I looked at:

Tomato

Tomato is a collective design agency, working with artists, musicians, designers etc. They undertake cross-platform media projects, and noone in the agency claims work as an individual. The idea of being a collective agency is that there is a big emphasis on collective work.

Pentagram

Pentagram differs from Tomato, in that it is a partnership rather than a collective. It is a worldwide agency, and also the worlds largest independent design consultancy. They are based in London, New York, San Fransico, Austin and Berlin. They have only19 members, and these members can share resources to help complete design briefs.

After looking at some design agencies, we researched job roles.

Principal/Owner – Overall boss and man in charge
Creative Director – Provides creative direction to all workers
Art Director – Supervises and unifies a working outcome from a team of designers
Senior Designer – Chief designers, answer to all directors and delegate jobs to the middleweight designers
     Middleweight Designer – Answerable to the senior designers, delegate jobs to the junior designers
Junior Designers – Answerable to all of the above
Art Worker – Someone with a specific skill set in their field
Production Worker – Someone who ultimately produces the work that has been designed
Project coordinator – Makes sure everything is running smoothly

With this knowledge, we could set about creating our own design agency.

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