I have planned my essay thus, based on the ideologies and theories connected with my piece:

Introduction (approx. 100 words)

What am I trying to do with this essay? Situate the mash up.

Introduction of key terms and ideas (approx. 700 words)

Political satire has been a key feature of media consumption for a long time. Stark examples of this culture is evident in newspapers and magazines dating back to to the Great War
Participatory culture – new way of consumption for everyone.
Fandom – Something that everyone does, making it morally acceptable.
Copyright violation – mash up culture and authorship.

Introduction of the case study (approx. 200 words)

The case study I have chosen involves a photo manipulation of a cabinet minister at a fuel station, encapsulating the public dismay over rises in petrol taxation. George Osborne is being shown to literally pickpocket money from taxpayers, in the same kind of way the public see the rise in fuel tax affecting them. More specifically, my case study is centred on the 5p tax hike introduced in January 2013; a tax increase that was going to happen, then assured it would not, but nonetheless happened anyway.

[IMAGE HERE (fig.1)]

Analysis of the case study (approx. 800 words)

Talk about the key ideas aforementioned in the second paragraph, and how the public would interpret the image in terms of those ideologies.

Conclusion (approx. 200 words)

A summary of the key points, referring back to the original hypothesis.


References to any quotes, case studies etc. used in the text.