My idea spawned from research into current affairs, in alignment with areas that either I have an interest in, or that directly affect me in day to day life. Something that greatly affects me financially on a daily basis is my car, primarily for fuel costs, and this got me thinking about news stories relating to this. One recent development in fuel is the 3p tax hike due in January, and this story bore my concept: Daylight robbery; George Osborne stealing money from the pockets of car owners. My essay will contextualise my idea in detail, describing the ideological, rhetorical and political theories behind the image, as well as media influence and involvement and designers of similar works.